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Jan 12, 2006 -- GM stops sales, starts everyday low pricing

We are all drawn in by the word “sale.” It seems it’s all over the auto industry today, with every discount and mark-down you can think of. The problem is that after a big sale, there are no more customers and dealerships don’t make any money. No one has suffered more from this than GM, which owns Buick Cadillac, Pontiac, Chevrolet, Saturn, Saab and Hummer. In fact, Wall Street says GM has a 40 percent chance of filing for bankruptcy. GM obviously doesn’t want to go belly up, so the company has decided to offer sale prices all the time. Basically, it means everyday low prices and honest prices, like Saturn has done. GM will reduce the price on three-fourths of its vehicle by about $1,000. They hope that these “real” will draw in buyers all the time.

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