More than 1 million customers a day go to IKEA furniture stores. It is truly to new hip retailer for furniture. People may not know it but IKEA was actually started in the ‘40s, and the company has been working on its business model ever since. The job of every employee is to make and sell furniture for less. A lot of the furniture is sold “KD” or knocked down and it comes in flat boxes that must be assembled. People are willing to do it though because it’s cheap and stylish. IKEA actually has to limit the number of stores they open each year because the company can’t manufacture the merchandise at the rate it is being purchased. It’s a great success story because the company is doing well in every country in which it exists. That is unheard of. In addition, IKEA treats its employees well and gives real value to its customers. Industries seem to be moving to the extremes - high-end and deeply discounted. It's happening in the car, airline and furniture industry. What a sign of the times.