People have gotten far more comfortable buying life insurance, thanks in part to the Internet. Without salespeople, consumers are able to get quotes without pressure. And the Internet has allowed people to see the massive difference in costs from company to company. Level term life insurance has become the standard. You buy it for a certain amount of time, whether it’s 20 years, 30 year or 40 years. A 25-year-old with two young children, for example, may get a 20-year policy that would carry your children through young adulthood if you die. The policy only pays if you die, so it’s very simple. In addition, insurance costs much less and is going to continue to drop in price. Most people would be best buying term life insurance. The exception is if you make more than $300,000 a year, in which case whole life would work better for you.