Clark’s 6-year-old, Stephanie, has been taking generic ibuprofen for a cold she’s had. She has a particular kind that doesn’t taste awful. Store brands and generics have been winning out over brand label medications, in part because stores make more money and promote them more often. So, manufacturers are coming up with new, hip ways to deliver medicines to us. There sprays, strips and squares that are supposed to do the same work as the nasty tasting medicines we dread taking. It’s similar to the popular breath strips that Listerine invented as an alternative to gurgling mouthwash. All these gimmicks are designed to make it more convenient for you, so they are going to cost more. By coming up with a cute way to deliver that medicine, they can differentiate it from the other meds and charge more for them.