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Sep 29, 2005 -- Dell further alienates customers

Dell Computers has been so successful at selling computers that the company seems to have forgotten how to provide customer service. Dell is a terrific company, but its execs haven’t really focused on the customer service problems they’ve been having. Instead of fixing those problems, the company is trying something new that will further alienate people who are having problems already. To explain further, Dell is starting a “premium” line of computers that costs three times as much as the basic model. People who buy these computers will receive top-of-the-line customer service. But if you buy the basic model, you won’t get much help at all. It’s sort of like flying in first class versus coach. According to the Dallas Morning news, the company hopes to make 80 percent of the “coach” customers happy, which is pretty paltry.
In other computer news, the $100 computer is a reality. It will be able to connect to Wi-Fi networks and include all the necessary parts of a computer for much less. Clark will keep you updated on it.

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