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Jun 10, 2005 -- It's NOT time to make the donuts
Clark has a commentary for you about Dunkin Donuts and changes in eating habits today. Only about one in 10 people buy donuts at Dunkin Donuts these days. Most people go there today for the coffee. There are many loyal DD coffee fans, so owners of stores have had to adapt. Instead of making donuts in stores like they used to, Dunkin Donuts has donuts made in a commissary and delivered to the stores. It cuts down on space/rental costs and energy costs, and it keeps the customer happy. Clark has a special fondness for Krispy Kreme chocolate glazed donuts, but hes given them up for the most part. If you own your own business, the most important thing you can do is learn to adapt. Look at parts of your business that are not generating revenue and work on that.
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