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May 31, 2005 -- Digital printing gets cheaper

Clark recently made a very non-economical decision that he’s not very proud of. He has a printer for his digital camera that is very easy to use. But the cost is almost 30 cents per picture. He’s now hearing about prints that cost only 12 cents per picture. You download your prints online and they are mailed to you immediately. Costco Wholesale and Wal-Mart are involved in a price war as we speak. But even those stores are not the cheapest. Snapfish now has the cheapest shots available today. The company was bought out by Hewlett Packard a few months ago because it wasn’t able to gain any market share. So, the company is offering 20 free prints to start and 12 cents a print after that. This will put pressure on the other digital companies, Kodak (25 cents a print) and Shutterfly (19 cents a shot). So, get your pictures for less!

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