The Washington Post reports that marketers are now targeting kids with all kinds of sweepstakes and shopping spree offers. Examples include Kelloggs’, which is trying to hook kids by offering free cell phones with pre-paid minutes; Barbie has a shopping spree offer for girls ages 6 to 13; Campbell’s Soup is offering a weeklong vacation on a private island with all of the Campbell’s soups and SpaghettiOs kids can eat. Parents need to explain what is going on here to their kids. They are getting these offers because companies are using their information. Teach your kids about the consequences with this example.