Apr 21, 2005 -- Closing India service center may backfire
Clark recently got a letter from the payroll service he uses for the show that left him with a bad taste in his mouth. The letter essentially said that the company is discontinuing its Client Service Center in India. The company was bombarded with complaints from people who are not happy about competing with foreign sources for business. With the letter, the company proudly declared that it listened to its customers and would keep the service centers in the States. But getting rid of a call center does not make sense to Clark. Having a helpful center, wherever it is, will help businesses thrive. Why not offer customers a choice instead. E-loan recently tried that approach. The company offered customers a choice of having their loan processed in India or in the United States. The majority of customers chose India. Thats the beauty of free trade. You go where the most efficient service is. Its a whole new way of looking at this issue, and maybe more of us need to do just that.
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