The soft drink industry appears to be fizzling out in certain areas. Regular Coke and Pepsi are slowly losing market share, while diet drinks are going like gangbusters. Water is also growing by leaps and bounds. That’s why Pepsi is making such a foray into the bottled water market. Soft drink sales represent about one-third of all sales in the country, according to the New York Times. That means that diet drinks are taking over the country. Pepsi is treating its diet drink as its flagship drink, and is reformulating Pepsi One to appeal to the men who don’t like to admit their drinking a diet drink. The money saving tip here is that when new flavors come out, existing drinks go on sale and become the bargain for the moment. So, buy the soft drinks then!