GM used to be dominant in the American car market, but now the company only has about one-quarter of the American made cars on the road. GM has 1.25 million new cars that they have not been able to sell. The only thing GM can do to try to sell these cars is offer customers deal after deal. They are now offering a deal that says if you own a GM, they will let you buy a new GM and they will give you $1500 off. This just goes to show how much control the consumer has in the car market.