Younger buyers bring auto industry into modern era
People used to have to barter when they bought a car. Deals could take up to two days. Now, younger people expect no hassles when they buy a car. People who are less than thirty-five gripe more, complain more, and insist more on an experience that is clean and simple. Car dealers are either adapting or dying. According to a JD Power survey, buyers under thirty give dealers horrible scores compared to older customers. Buyers under thirty expect to go into dealerships and buy a car within minutes. Another study dealt with the Toyota Scion. Customers under thirty-five are 40% more likely to find problems with their Scions then older customers. This means that younger customers are being picker, and forcing dealerships to adapt. Clearly, younger customers want a simple, easy, and pressure free car buying experience.
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