When people go to the movies today, they are forced to sit through 15 minutes of previews and advertisements before their movie actually begins. This creates a lack of credibility with the theatre’s schedule because a 7:00 movie really does not start until 7:15 or 7:20. The reason that the theatres continue to run tedious previews and advertisements is because they do not make any money from ticket sales in the first couple of weeks of the showing. Instead, the theatres only make money from the concession stands and the previews and advertisements. Throughout the year, theatres earn 1/3 of a billion dollars from previews and advertisements. Clark thinks that theatres should bribe consumers to view the previews and advertisements. He thinks if someone actually watches 15 minutes of previews then they should receive something free from the concession stand. He says the only way to fight back against the theatres is to stop going to movies and wait until they come out for rental.