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Feb 04, 2005 -- Software pegs customers as NICE

Clark talked recently about a technology that allows businesses to listen to your phone conversations before anyone actually picks up. Now, there is another product that allows companies to peg you as a problem customer. Basically, a computer monitors your speech pattern and records the words you use to determine how much trouble you will be for the company. It’s spreading like wildfire in the corporate world, but no one is telling customers about it. These companies are using profitability indexes to determine whether to try and keep you when you get angry. So, if you make them a lot of money, they will put someone else on the phone to try and resolve the problem. The name of the company is Nice and the computer program is called “Nice Perform.” It’s smart for companies to do this because retaining customers is much easier and less costly than trying to gain new customers. Check out which companies are not making customers happy at complaint sites such as complaints.com and epinions.com, planetfeedback.com and thesqueakywheel.com. According to the Sacramento Bee, about one quarter of the population has posted a complaint on one of these sites. And what they say keeps companies in line!

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