Luxury carmakers and designers are feeling a need to lower their price points in an effort to make more money. Mercedes and BMW, for example, are trying to create entry-level vehicles because other companies have made a fortune off of these cars. The Japanese were the first on board with this trend, building the entry level Infiniti, Lexus and Acura. They were coined as “near luxury” cars and . Now, Mercedes has a car that starts in the 20K range. The average price of a car today is about $25,000. So, people are very excited about getting into a luxury label car for just a few thousand dollars more. Clothes designers are also starting to create entry-level brands. Target, for example, sells Isaac Mizrahi, a couture designer, at bottom basement prices. It’s hot, but Clark wonders if it devalues the brand when a designer starts offering entry level “designer” clothes for much less money and discount stores