Nov 18, 2004 -- Tivo going to force commercials on customers
For years, Clark has sung the praises of Tivo and other digital video recorders that allow you to record shows you want and skip commercials with ease. With these devices, you basically watch TV when you want and you can even pause live television if you need to. But Tivo is selling out, according to USA Today. The company will now force its customers to view advertisements while they are fast-forwarding through regular commercials. Through the Program Guide, which is transferred through the telephone line, Tivo will feed these commercials to its screen. So, the whole idea of skipping commercials will be a thing of the past once Tivo starts forcing them on us. Customers bought the Tivo machines and paid the licensing fee so they could access the programming guide and view what they want. Now, the company is trapping us into watching ads anyway. Its a disgrace and Clark hopes legal action is coming. Even worse is a bill moving through the U.S. Senate that will make it a federal crime to skip through commercials during a television show. This is no joke. The advertising industry has convinced a senator to propose the Intellectual Property Protection Bill on Capitol Hill. You can even go to jail for going to the bathroom during a commercial. Clark cant believe this is actually being considered.
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