We’ve all had frustrations with “customer no service,” as Clark calls it. Companies pretend that they want to provide you with good service, but they really don’t. Well, an employee working for a cable company in England decided to tell customers how his company really felt about them. He changed the company’s customer service message to say – in some very colorful language – that the company could care less if their customers were helped. At least it was honest. But why do company’s think it’s okay to treat customers like dirt? They may have great marketing and salespeople who are supposed to bring in new customers. But keeping existing customers – and keeping them happy - is much cheaper than trying to recruit new ones. Your customers can go somewhere else whenever they want. You are conspiring against your company when you mistreat your existing customers.