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Aug 25, 2004 -- College football becoming a big business

College football fans get ready to pay big bucks because top college football schools are charging you tons of money to see games. It’s become such a big time business that US Today compiled a chart on how much it costs to go to a college football game and sit in desirable seats. First of all, you usually have to make donations to booster club organizations in order to qualify for the seats. Some of these clubs cost as much as $25,000 a season. But that doesn’t even get you into the stadium. It only gives you the right to pay more money for tickets. Some schools $400, while others charge $15,000 or more. Florida State University is $5,500 for example, while University of Florida is $1,200. It’s all about supply and demand. Some people want to be there so badly that they will pay. Some corporations even purchase season tickets with no intention of going to the regular games. The rationale is that when the prestigious playoffs come and the team makes it, the company then has access to seats to woo high-value clients by taking them. Clark is not one of these people. He prefers to go to the stadium and stand in the corporate lot. The people almost always have extras and they have no idea how to negotiate. Paying less than face value is his goal.

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