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Aug 10, 2004 -- Indian customer service reps "transformed"
Have you ever called a customer service number and the person on the other end has an American name but an Indian accent? Youre most likely talking to someone in India. Its just that customer service centers in India have their employees use fake names to make the experience more American. Apparently, being more American means treating customers poorly as well, because customer service companies are also teaching Indian employees to be rude to callers. Traditionally, Indian people are very polite and speaking to them can be a pleasant experience. But being too polite is not a good thing, according to American customer service companies. The companies are very upset over the fact that their Indian employees are too accommodating. They have even shown their Indian employees episodes of Ally McBeal and Friends to learn how to act American. These are called transformation courses, if you can believe it. What is wrong employees who set out to provide help to customers? No customer should be treated poorly, and Clark hopes people in India continue to be polite and upbeat. It really pays off for the customer.
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