Get your DVD from an ATM?
Clark was recently in Europe and he discovered a new way of renting movies that fascinated him. It’s basically an ATM machine that dispenses movies. You rent the movie for six hours, watch it and then you take it back. It costs only a few dollars. They must be working because they are everywhere in France and Germany. The business model is slowly catching on in the United States. McDonald’s tested a similar setup in Denver, where there are now more than 100 movie-dispensing locations. There are also several ATMs in the Northeast that allow people to rent for 24 hours. People want to be able to rent a movie when they want, and now it's happening. Movies are also coming in all different sizes. Movies will soon be recorded onto devices the size of an MP3 player. It’s about three years away, so be on the lookout.
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