Clark feels strongly that eBay, the online auction site, needs to take more action to combat the fraud on its site. He thinks that because eBay is the “auction house,” the company has a duty to prevent fraud. But eBay says it is not involved in the transaction so it has no duty. Christa, Clark’s executive producer, feels the same way eBay does. She thinks it’s impossible for eBay to police everyone and everything on its site. Well, now the courts want to weigh in on the matter because of an investigation sparked by the jewelry company Tiffany. Tiffany was worried about fakes floating around on eBay, so the company conducted its own investigation. Turns out that, during the investigation, eBay posted 186 pieces of Tiffany jewelry and three quarters of it was phony. Tiffany tried contacting eBay for five months until the company finally pulled the fake merchandise. There were a total of 19,000 fake Tiffany items on eBay, according to the LA Times. Clark believes eBay is doing a pathetic job preventing fraud and counterfeiters from taking over its site. There is no way for consumers to know when they’re buying a legitimate product. So, until the courts come up with a decision and eBay steps up to the plate, you have to be your own advocate for protection. It’s buyer beware and you need to check out people you’re selling to and buying from. In the meantime, the company should consider a bonded seller policy, so that all sellers must go through a screening process. There needs to be more buyer protection on the site if it’s going to maintain consumers’ faith in the company.