Jun 28, 2004 -- Self service fast food restaurants
Some people absolutely love self service, and Clark is one of those people. He remembers when gas stations were strictly full service and gasoline cost an average of meaning it was a lot more expensive. Clark loved it when stations changed to self service. He also loves the idea of getting money without having to go into a bank, so he got his first ATM card in 1975. Self service check-out machines at grocery stores are also a time-saving and money-saving invention. What about having a self service option at fast food restaurants? When Clark went to a McDonalds in France earlier this month, he used a self serve kiosk to order his food. The kiosk completed the order very quickly and Clark knew hed get exactly what he wanted. The idea is being tested in Denver, Raleigh, and in suburban Chicago. The operators of these restaurants are shocked because 70 percent of people are choosing the kiosk over the traditional method. Fast food restaurants have a terrible time filling orders in a timely and correct fashion, especially during lunch and dinner rushes. They lose customers in the process. So, this is going to sweep the industry over the next few years.
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