When the price of something goes up, do you change what you buy? For example, if the price of a meal at a restaurant goes up, do you order something else? Prices of certain ingredients such as milk, beef, cheese and pork have gone up. At the same time, the economy has improved. So, restaurateurs have raised prices a bit. But people are not spending anymore. Why? They have changed what they order to fit within a certain price range. They may skip the dessert, or trade down to a cheaper entrée. When we move into a phase of inflation, people change their behavior. Some buy store brands for the first time. Others buy generic or off brand gasoline.