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Apr 29, 2004 -- Online jewelry sales moving up

Would you buy a $90,000 ring or a $20,000 bracelet on the Internet? Amazon is hoping you will and has been surveying people to find out. So far, they’ve found people are receptive to Amazon selling fine jewelry. Not all of it is fine jewelry. Prices will start at about $50. But Amazon is joining forces with tons of Internet jewelry sellers. The sale of online jewelry is up 40 percent in the last year. But only about 5 percent of jewelry sales happen online, according to the Wall Street Journal. Some people are still selling fake or counterfeit jewelry online. So, you need make sure you can get a full refund for the item within a certain period of time if you happen to change your mind. Usually jewelers will allow you to return within 14 days. That’s not a store credit. You need to make sure you can get a full refund for any reason. And get a receipt that says that. You need to be able to provide proof that you have a right to a refund. But think a different way about buying jewelry. If you’ve always bought from stores, consider trying the online route. You always want to compare.

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