You may have heard of the grocery store Aldi, which is unlike any other grocery store you have visited. As most grocery stores are getting bigger and bigger with cell phone stores, flower shops and banks, Aldi is staying with the same look and MO. The company doesn’t take credit cards and only rents shopping carts. The employees don’t answer the phone at the store and there are usually only about four staffers on duty at a time. The stores are pretty bland and there are far fewer items in the stores. So, what is the up side? The quality of food is top notch, as are the prices. About 90 percent of Germans now shop at Aldi stores. That’s more than Wal-Mart can claim. So, they’re doing something right. It's part of a new trend of stores where people prefer to shop. They're called deep discounters or hard discounters, and you're going to see more of them as people choose price over image.