There is a price war under way in the video game market that is causing prices to drop to record levels. For the first time in the history of video gaming, people who couldn’t afford the gadgets now can. The Game Cube is now about $100. The X-Box is $150. And the Play Station 2, the dominant machine, is about $200. All three have an extremely high quality picture. It’s so good, in fact, that Clark wants to warn parents about some of the games kids may be playing. Many have very graphic content and may not be appropriate for kids. There are a number of games that are very popular and, therefore, very expensive when they are first released. The games that become more popular over time are much less expensive, so consider these instead.

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Video games are gaining so much popularity that they are influencing how people spend their time. According to the New York Times, young men - ages 18-34 – are not watching TV like they used to. They’re surfing the Net and playing video games, and it’s creating a tremendous challenge for marketers. That age group is the most sought after for television networks. So, television executives will have to decide whether they want to attract these men back or continue programming to women.