Clark read a research report from the company "Strativity" that showed how little corporate America focuses on people as customers. Of all the corporate executives interviewed, only half thought their company deserved customers’ business. By their own admission, companies have no idea why they would deserve your business. Only a third say they have the tools in place to resolve problems for customers. And, half of all corporate executives have no interaction with customers – ever. How will the rest of the people know what the focus of the company is based on customer reactions if the CEOs and VPs don’t know. Executives at most companies are so far removed from customers these days that no one knows how to relate to their needs. That’s why it’s important for customers to tell those at the top just what’s on their minds. You can do this by looking at press releases and other articles about the companies that include the names of the big wigs. You’re the one who has got to get service from a company.