With the job market being so transparent at the moment, Clark encourages people to go back to school to do what they love. Traditional universities have only recently started adjusting to the non-traditional market, meaning students outside the core 18-24 market. But one company has had tremendous success serving the non-traditional market of mid 20s to mid 40s. It’s the University of Phoenix. Years ago 60 Minutes did a profile on this company that was terribly negative. Yet, the program continues to attract student and make massive profits. Last year alone, this company made a quarter of a billion in profits. Most universities depend on the kindness of alums and many charge an arm and a leg in tuition. The endowment of Harvard University is the only one that beats the market value of the University of Phoenix parent company stock. The program is now in 29 states across the country. Traditional universities despise UOP because they claim an education with a discount can’t be a good education. It’s just not true. But if you are a non-traditional student who would like to learn a new skill, going to a non-traditional university may be for you.