Toy makers are going crazy creating toys that take imagination away from kids. There is a huge advantage to playing with traditional toys, in Clark’s opinion. Each year in his TV work, Clark does a toy test with children. He gathers classic toys as well as trendy ones. Kids first gravitate to the new-fangled gizmos and toys that are heavily marketed at the time. But they eventually grow bored and gravitate toward the classics. These include building blocks, bicycles, footballs and Lincoln Logs. It’s not even three months passed Christmas and new toys are already on the shelf for the holidays. About 70 percent of the toys for Christmas 2004 are computer based. Regardless of what your kid wants, keep the classics in mind. Let them engage their minds with toys before bogging them down with technology. When Clark’s 4–year-old daughter talks to her stuffed animals, Clark likes it because she’s using her imagination and her mind is developing. When the animals talk back, it’s both creepy and unimaginative.