A couple months ago, Clark brought in a story about off-brand and generic soft drinks. People interviewed said there is no reason to pay more for name brand soft drinks when the off brands are just as good and much cheaper. He wanted to know if it was really true. So, the staff conducted a blind taste of various soft drinks in our show staff meeting. The number one choice was Pepsi. Three people picked it. In second place was Wal-Mart’s brand, Sam’s Choice, the largest selling private label soft drink product in the country. Coke, Big K (the Kroger brand), RC and the Publix brand of cola each got one vote. So, it’s clear that you may like the off brand choices if you give them a shot. So, do your wallet a favor and try them out.