Feb 02, 2004 -- Teens targeted by companies
Three years ago, Clark talked about a new effort by companies to target teens. It was a secret method of marketing through a company called Tremor a division of Proctor & Gamble - whereby teenagers were given freebies and special deals. These teenagers were considered to be opinion leaders in their schools and church groups, and many had no idea they were being targeted. When Clark talked about it, he thought it was really creepy. And, apparently, its gotten even more out of control. Forbes reports today that there are almost 300,000 unpaid members of this teenage sales force. The company is sending products to children as young as 13 years old in the hopes that he or she will talk about it in the cafeteria or in class. Tremor has been so successful that other companies are paying to use their technique and their sales force. Clark thinks this is manipulative and underhanded. Hes fine with product placement in TV shows because it is more overt and upfront. What do you think?
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