advertisement

Looking for something on the site? Search for it here! Also see Clark's Greatest Hits

Feb 02, 2004 -- Teens targeted by companies

Three years ago, Clark talked about a new effort by companies to target teens. It was a secret method of marketing through a company called Tremor – a division of Proctor & Gamble - whereby teenagers were given freebies and special deals. These teenagers were considered to be “opinion leaders” in their schools and church groups, and many had no idea they were being targeted. When Clark talked about it, he thought it was really creepy. And, apparently, it’s gotten even more out of control. Forbes reports today that there are almost 300,000 unpaid members of this teenage sales force. The company is sending products to children as young as 13 years old in the hopes that he or she will talk about it in the cafeteria or in class. Tremor has been so successful that other companies are paying to use their technique and their sales force. Clark thinks this is manipulative and underhanded. He’s fine with product placement in TV shows because it is more overt and upfront. What do you think?

Unfortunately, Clark won't be able to answer any questions submitted via commenting. If you have a question, please try posting it to our message boards.

Avg. rating: N/A

What others are saying

There are no comments yet. Be the first to post one!

send to a friend  view as printer-friendly  RSS feeds
advertisement
THIS WEEK'S POLL
advertisement
advertisement