Clark can’t stand pop-up ads, those annoying ads that suddenly appear on your screen while you’re trying to surf the Web. They were originally an AOL invention, and AOL used to pop these ads up all the time. Thankfully, AOL has reduced the number of pop-ups it sends out because so many customers have complained. There are pop-up programs out there such as the one from google.com, which you can find at toolbar.google.com. Well, there is a new form of pop-up coming our way. Companies will now start bombarding you with full-screen television commercials while you’re online, according to the New York Times. The 30-second commercials will be downloaded while you surf. And, when you go to a new page, the commercial loads and covers the entire screen. Even if you have a slow Internet connection, the movie will still play. So far, Pepsi, AT&T, Honda, Vonage and Warner Brothers will be sending out these ads. Clark thinks people should have the option of seeing these ads. It’s fine to charge for content, as Fortune, Business Week, and the Wall Street Journal all do. But Clark thinks people should get something in return for watching these ads. For instance, people should be able to get free content for watching ads. If you don’t watch the ads, you must pay.