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First of all, radio is not "free." The price for terrestrial radio is your time you spend listening to advertisements. Time is money, and there's no better example of the truth in that aphorism than on broadcast media.<br> <br> Secondly, XM/Sirius has a specialized market in sports, for example, on XM you can listen to an ACC play by play anywhere in the country. Or the NFL with Sirius, and so forth and so on. Many sportsfans find this appealing.<br> <br> Finally, if this is no big deal why is Clear Channel, the dominant force in terrestrial radio so concerned about this merger?
By Charles Boyer
